G-Force

Weight Watchers

Campaign: Weight Watchers
Code Name: Alamo
Logo: Ww logo.original
Total Targets: 23

Operation Scope:

After a dramatic shift in tactics, Weight Watchers learned that 23 of their stronghold locations were now vulnerable and required reinforcement or relocation. GForce sprung into action providing strategy, recon, and intel.

Tactics Used

View all our tactics
    • Floor Plans

    • Not only were the GForce troops responsible for gathering detailed floor plan information and layout drawings, they also performed elevation layouts as well as ceiling sketches and measurements. Weight Watchers used this sensitive intel to outline these vulnerable branches to see how each could be fully utilized for maximum marketing gain.

    • Digital Survey and AutoCAD

    • The raw intel gathered at each Weight Watchers location was converted to digital survey and AutoCAD form so that storage and sharing of the new information within the Weight Watchers network was simple and organized.

    • Panoramic Photography

    • The GForce troops used special wide-angle panoramic style photography on location in order to capture prospective views within each of the 23 locations surveyed.

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