Cumberland Farms
| Campaign: | Cumberland Farms |
| Code Name: | Barclay VII |
| Logo: |  |
| Total Targets: | 591 |
Operation Scope:
When east coast based convenience retailer Cumberland Farms needed to document spacial restraints at nearly 600 strike points for an addition of new financial services, GForce accepted the mission.
Tactics Used
View all our tactics-
Survey Mapping and Measurements
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Since new ATM machines were to be installed at each of Cumberland's 591 New England and Florida locations, documenting potential spacial restrictions and physical ATM locations--as well as new signage locations--was a top priority.
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Digital Database
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GForce troops transferred all in-field collected data into one large, region segregated database so the collected data and measurements could be categorized and compared instantly.
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Photo Script
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Photo documentation also aided in creating location layouts along with potential exterior obstructions and intel on available window space for new incoming signage.
